Twitter

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There’s been a great deal of articles on how Twitter can be used for marketing purposes and I think most of them can be condensed to the simple aim of tracking and directing attention. Twitter allows you to monitor how influencers think or feel, you can also get into their attention zone via active networking.

For businesses, Twitter is another channel which connects current and potential customers with your product or brand. It allows deep infiltration into the lifestyles of interested participants, which helps to build brand persistence/loyalty.

In its most obvious form, Twitter can be seen as a traffic generation tool. The placement of links within profiles and conversations can direct visitors to a specific website and is especially powerful if you pitch to early adopters and influencers.

As a lead acquisition tool, it doesn’t always reach the audience you want. Most Twitter users are somewhat web savvy and it is extremely difficult to target a specific subset of the general demographic and determine their level of potential interest.

As there isn’t an option to advertise within Twitter (unlike Facebook), Twitter marketing is a task that involves two-way audience engagement, on the part of the marketer or business owner. In a way, this is a good thing.

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